E-Marketing Basics

SEO for a Small Business

By Ana Urban

Small Business SEO

Small business owners are usually time poor and hardly ever have loads of money to invest on their website.

Small business owners are usually time poor and hardly ever have loads of money to invest on their website.

However a website without SEO is no better than a flyer or business card that you can deliver to people that know you or know your services.

An optimised website will bring traffic to your site. Meaning: will bring potential customers that are looking for your product or services to your website, right when they are looking for it.

HOW Convenient!

The importance of Search Engine Optimisation for Small Businesses

Search engine optimisation, when done correctly, has the lower cost per lead of any marketing initiative. SEO gives small businesses the chance to compete with the big guns out there. (http://www.e-marketingbasics.com/blog/why-online-marketing-basics h2 – E-marketing Basics and Small Businesses.

So if you can’t afford having a professional do your Search Engine Optimisation for you,  get behind the wheels yourself and do it. But if you will spend your precious time doing it, do it properly and with that achieve great results and avoid issues or Google penalties.

Small Business SEO: Do it Right

–        do your keyword research

–        find your niche and SEO keywords that will bring you traffic and business

–        choose your main SEO Keywords wisely

–        optimise your main pages based on the chosen main SEO Keywords – content and meta data – ALWAYS START WITH HOME PAGE

–        Set up Google Webmaster’s Tool

–        Set up Google Places for your small business

SEO Tips for Small Businesses

–        Keep track of your progress and check your results often

–        Do one page at the time, do it slow but do it right

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3 Responses to SEO for a Small Business

  1. Judi Gray says:

    This is a very helpful & informative article for small business Ana, Thankyou.

  2. Beverley Scheepers says:

    Thanks so much – GREAT post with heaps of fab tips. SEO has always been neglected at the bottom of my to do list, but I can definitely make some quick easy changes now.

  3. Stefany says:

    I would like to thank you for the efforts you have put in writing this site. I’m hoping to view the same high-grade blog posts from you in the future as well. In truth, your creative writing abilities has motivated me to get my own, personal blog now ;)

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