E-Marketing Basics

Basics of Keyword Research Part II

By Ana Urban

First of all, happy New Year and I hope everyone has had a good break! I am sure some new years resolutions out there include:

  • Improve search engine ranking
  • Come on page one of Google in 2011
  • Have an SEO strategy in 2011 and not just throw keywords around and waste money

so lets get started!

Basics of Keyword Research for SEO – Small Business and Non Technical People

Basic Keyword Research part II – How to choose the keywords that people are using to search for your products

On our previous post “How to Start Your SEO Keyword Research” we talked about the importance of they keyword research and how to get started on it.

So now, please get your keywords list and lets analyse these SEO keywords.

1. Go to www.AdWords.Google.com (if you already have a Google account, use your log in if not, just quickly create one, it’s free and easy.

SEO keyword analysis tool

2. You will then be taken to this page:

SEO keyword analysis tool

3. Click on “opportunities” tab on the top and then “keyword tool” on the left menu of the next page.

4. You will then arrive on the page below:

SEO keyword analysis

  1. Competition: this shows how strong the competition is for this specific keywords, this is based on pay per click bidders, but usually it gives you a good idea on the organic competition as well.
  2. Google monthly searches: how many time is this keyword search on Google all over the world for the moth in question
  3. Local monthly searches: this is the most important bit, as it shows us the search results for the SEO keywords on the specific country or area we have requested.

5. Check all your keywords and check also Google SEO Keyword suggestions to see if there are some good ones you have not thought about.

6. For small business and new websites I would recommend the following tips:

  • 6.1. Be specific with your SEO keywords, so for example, if you are a hairdresser, you should be looking for keywords like: hairdresser Melbourne, hairdresser Brighton, hair colouring specialists. This is because if you target “hairdressing”, can you imagine how many “hairdressers” your are competing against? It would be really difficult to rank for something like this. And even if you do
  • 6.2. Target your locally when you can: if your hairdressing salon is in Brighton, if someone finds you and they live and work in Essendon, they will probably not going to travel all the way to Brighton for a haircut, so you will not convert anyway. So target your local area when you can.
  • 6.3. Try surrounding suburbs when targeting local keywords
  • 6.4. Try different keyword combinations: check what is best, hairdresser Brighton, hairdresser Brighton, Brighton hair dresser etc… so you know what keyword people use moreoften and it is this SEO keyword you should target.
  • 6.5. Choose only relevant SEO keyword: if you are a hairdresser and yours services do not include “hair extensions”, don’t try to target this keyword just because you think it’s a good keyword, the SEO keyword must be relevant!

The next step will be to have a look at the competition for your chose SEO keywords, but we will look into this next week.

SEO Keyword Tips and Recap:

  • Spend some time analysing the SEO keywords, it is worth as they are the most important part of your SEO strategy
  • Look at synonymous, I sometimes like to use a thesaurus to
    look for it
  • Target your location when applicable
  • Don’t go for really broad keywords

And remember that even if it all looks like too much work, it is worth it! Someone once said to me:

How do you eat and elephant? Bit by bit.

So approach the same way, do one little bit at the time and in a couple of months you will see that you might have almost finished that elephant and you will be enjoying the rewards of a good SEO keyword research and strategy.

Reading: Basics of Keyword Research Part IITweet This: Send Page to Twitter
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3 Responses to Basics of Keyword Research Part II

  1. Roseanne says:

    Aw, this was an extremely nice post. Taking the time and actual effort to generate a top notch article… but what can I say… I hesitate a whole lot and never seem to get anything done.

  2. Melaine says:

    It’s actually a nice and useful piece of info. I’m satisfied that you shared this helpful information with us. Please keep us up to date like this. Thanks for sharing.

  3. marketing local says:

    Appreciate this post. Will try it out.

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