E-Marketing Basics

Biz Mums Blogging Carnival for November!

By Ana Urban

Biz Mums Blogging Carnival

Biz Mums Blogging Carnival is one of the things I look forward to at the end of every month, and this month, I am grateful to be the host! These fab blogs are written by clever biz women for you to enjoy!

Monique Nickalls of Your Cheeky Monkey wanted to share and post about some of the things she’s dreaming of this Christmas! Check out her post My Christmas Wish List.
Like her on Facebook and follow her on Twitter!

Making a career change and saying goodbye to corporate life and hello to a new adventure. Karen Hollenbach of Think Bespoke shares the story of Debbie, in a post titled Being made redundant: from financial services to Story Mama.
Like her on Facebook and follow her on Twitter!

Loren Bartley of Impactiv8 shares the importance of “strategically building and engaging with your audience on an ongoing basis, developing that audience over time”, and therefore creating real value for your business! Check out her post Proprietary Audience Development: Develop An Audience Or Pay For It!
Like her on Facebook and follow her on Twitter!

Jennifer Brosnan of Leave It With Me teaches us how to prepare our family in case of an emergency or natural disaster from her post, Preparing in case of Emergency.
Like her on Facebook!

This month, Julia Bickerstaff of The Business Bakery talks about how to make 2014 exactly how you’d like it, “in a business-y kinda way and assuming no disasters and stuff”. Her blog post is titled A fun, fab and easy way to make 2014 a year you’ll be super-proud of.
Like her on Facebook and follow her on Twitter!

Natasha Stewart of Little Bean Organics will tell us that “buying organic cotton or changing your lifestyle to being more ‘organic’ is not meant to be an overwhelming experience” even though it sometimes can be. She reminds us, though, “that a journey of 1000 miles begins with a single step” – we can start small. Check out her post, Why Organic Cotton for our babies?
Like her on Facebook and follow her on Twitter!

“We’ve all read in the papers recently how the job market is drying up. So, where does that leave those of us who are too young to retire and too old to be the next BIG thing in the job market?” An interesting question from Denise Hall, The Entrepreneurial Mother in her blog post Suffering from Business “Buyer DESIRE” But Don’t Know How to Start?
Like her on Facebook and follow her on Twitter!

Alli Price of Motivating Mum met some fabulous mumpreneurs who have inspired, educated and motivated her at the Mumpreneurs on Fire conference. Check out some of the fabulous mums she met in her post Mumpreneurs on Fire – who fired me up!
Like her on Facebook and follow her on Twitter!

Joni Edson of M Plus PR shares some great tips for using LinkedIn for business. Check out her blog, titled Are you LinkedIn?
Like her on Facebook!

Lorna Berry’s Marmite my old friend and the lessons it can teach your business reminds us of the impact a hacked site can make to your business.
Like her on Facebook and follow her on Twitter!

Find out how Facebook Open Graph Meta Tags can help you gain full control of how your website appears on Facebook when shared, right on my blog, by yours truly!
Like me on Facebook and follow me on Twitter!

Want to be one of them on the next carnival? Check out full details here.



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Facebook Open Graph Meta Tags

By Ana Urban

Have you ever liked or shared a page from your blog to Facebook and noticed it doesn’t pick up the correct Meta description or it’s choosing a random image to use? You probably thought it’s just how it is and you can’t do anything about it. Fortunately, you can. With Facebook Open Graph Meta tags, you can define exactly how your web page will appear on Facebook.

What is Facebook Open Graph?

Facebook Open Graph gives full control on your website’s sharing Meta tags and lets the owner or webmaster of the site define exactly what information will be shared across Facebook from their site. This is by using a special set of Meta tags specifically made for Facebook Open Graph.

facebook open graph

For instance, the link above was shared by The Jane Goodall Institute Australia page. It looks like the Institute used a random picture and default details for the title and meta tags. With Facebook’s Open Graph, you’ll be able to choose yourself the best image to use for your shared information on Facebook. Additionally, you’ll be able to create a unique title and Meta description specifically for your Facebook followers. Sweet!

You probably want to know more about this so head over here and check out the full details.

How to create your Meta tags for Open Graph

Now, to create the open graph Meta tags for your site, you need to add the codes below on your webpage or each of your blog posts.

<meta content=”your page title here” />
<meta content=”image url” />
<meta content=”Meta description or unique description” />
<meta content=”link to blog/product page” />
<meta content=”site name” />
<meta content=”blog” />

Ugh! Codes! Yeah, I know. I’m not going to say that it’s totally easy adding this on your site especially if you have hundreds of product pages for an ecommerce site. Good news though for blogs and websites that use WordPress as a platform. Plugins have been made specifically for this purpose, and they’ve been working great for most who have tried it.

But if you’re not on WordPress, don’t worry! This can be easily added by your developers on your site.



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Get more hits with Structured Data: Getting Started with Schema.org

By Ana Urban

How Structured Data Can Help Your Click Trough Rate

Structured data helps search engines understand the information on webpages and provide richer results. When implemented, these markups parse your data into different type of search results or also known as “rich snippets”, which has seen to have increased click-through-rates of some websites of up to 30%! Don’t get a bit too excited though because not all markups are showing such beautiful rich snippets on serps. But who knows what will happen in the future?

What is Structured Data

Structured Data is what you call the markups that abide a predetermined set of rules. Structured data defines the type of data of your markup and also the relationship between each of them. These can be later read by various browsers and search engine bots. At the moment there are different structured data markup a website can use.

What is Schema.org

It has been more than 2 years since Schema.org was released in collaboration of the major search engines Google, Yahoo, andd Bing. This aims to provide a shared structured data markup volabulary scheme supported by major search engines to make it easier for webmasters to avoid trade offs based on which markup type is supported by search engines.

Let’s say you’re looking to watch Insidious 2 with your family this coming Halloween and therefore would like to see if this movie is any good.

search engine results page

With the above search result, you are more likely to click on the first link on the page that has better looking search results than the other one or even the rest of the page.

Getting Started with Schema.org

I can honestly say that Schema.org can be a bit overwhelming and tedious at some point, but it is actually pretty straightforward and easy to follow even if you just have very basic html knowledge. To get started, you’ll have to check this pages and tools to familiarize yourself with what you’re going to do.

Before proceeding with creating markup for your content, we recommend checking out the websites mentioned above, specially Schema.org for you to be able to understand the process more.

How to Markup Your Content?

Let’s say we have the below piece of of information on a website and its corresponding html code.

iformat pty ltd

The first step is to actually head to Schema.org and then choose a schema itemtype from Schema.org’s full list of schemas (link to http://schema.org/docs/full.html). In this example, we choose Local Business schema. We will then have to declare this to the section of the code that talks about the business information. The below markup will notify the search engines that this section is about a particular item and it’s about a Local Business.

We will then give additional information to the search engines by labeling properties of an item, by using the itemprop attribute. With our example, our business have telephone numbers, fax, email and address location. You may see the complete properties associed with Local Business by going here http://schema.org/LocalBusiness

schema markup

There’s a lot more interesting properties you can find on Schema.org’s list of properties like services your offer, business office hours, employee and a lot more. You can even embed another itemtype within itemtype. Everything to know can be found on Schema.org’s website. Finally, we can check how search engine will see our markup by going to Google’s Rich Snippet Tool.

Google's Rich Snippet Tool

Type in the URL of the webpage with the markup and it’ll show you the extracted structured data.



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Optimising your Website for the Christmas Season

By Ana Urban

Once the “ber-months” (as my lovely assistant likes to call September, October, November and December) hit the calendar, organised people like to start to prepare for the Christmas season. They start to think about presents, those diligent personal assistants book the best venues for the office Christmas party and get good deals on Christmas corporate gifts.

It may sound too early for most of us, but if you have a business, it will pay off to join the organised team and get your online store optimised for the holidays too!

At this time of the year, people are starting to look for products and services that are Christmas related such as gifts, Christmast party venues, Christmas gathering venues, Christmas rampers, decorations and a lot more. This means that online searches for Christmas related products is starting to rise too!

So this is the right time for you to start optimising your website for the holiday season.
The searches will increase for most products, but expect high competition for it as well, so it’s better to start early if you want to guarantee your share of the traffic. Below are some few points that would help you get started.

Do Your Research for Trends

Search engine optimisation always starts with keyword research and same applies to your Christmas optimisation. If you don’t know what keywords to start with, you may want to check keywords that were searched the most last Christmas season. Some keywords may be a bit outdated, but you are bound to find some keywords that could be used depending on your business niche.

Another great tool you could use to do your research specifically for this season is Google Trends. This is a free tool that even big businesses use, not just for Christmas holidays but for other seasonal holidays too! Go check it out and start doing your research.

Optimising your Meta Tags for the Season

Optimising your meta tags is something that you should really take time to do and make sure to do it in the most enticing way possible.

We all know that Title tags are the first thing users see on search engines results page. This is an opportunity for your business to take advantage of the rising traffic because of the season! Optimise your webpages’ title tags by using your most important keywords, plus adding in your seasonal promos such as Free Shipping, Discounts, Vouchers, etc. This will surely catch a viewer’s eye.

Your Meta Description tags should support your title tags too. Create your meta descriptions using your most important keywords including seasonal promos as mentioned above. An ideal meta description is precise and informative and should be no longer than 160 characters long.

Optimise Social Media Accounts

Aside from your website, you should not forget to optimise social media accounts too! It’s not difficult to give your social media accounts the Christmas-y look. This is another way for you to broadcast your Christmas promos plus a great way to interact with your social media followers and start building relationship with your consumer.

Prepare E-mail Newsletters

E-mail newsletters still works wonders specially when it comes to this type of holiday. Get your newsletters revamped and include your enticing seasonal promos.

Blog Your Heart Out this Season

If you do have a news or blog section on your website, you could use this platform to add a little spin to your promotions. This could also be used to explain more of what social media’s and newsletters can’t do. Make sure to optimise your blog post entries with your most important keywords.

All the points mentioned above can be used to help you take advantage of the season’s rising traffic. With a bit of creativity and variation, this could give your website the most traffic it could have for the year and this should reflect on your profit margins! Just make sure to optimise with the consumer in mind, not just the searh engines, but make it search-engine friendly.

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SEO for a Small Business

By Ana Urban

Small Business SEO

Small business owners are usually time poor and hardly ever have loads of money to invest on their website.

Small business owners are usually time poor and hardly ever have loads of money to invest on their website.

However a website without SEO is no better than a flyer or business card that you can deliver to people that know you or know your services.

An optimised website will bring traffic to your site. Meaning: will bring potential customers that are looking for your product or services to your website, right when they are looking for it.

HOW Convenient!

The importance of Search Engine Optimisation for Small Businesses

Search engine optimisation, when done correctly, has the lower cost per lead of any marketing initiative. SEO gives small businesses the chance to compete with the big guns out there. (http://www.e-marketingbasics.com/blog/why-online-marketing-basics h2 – E-marketing Basics and Small Businesses.

So if you can’t afford having a professional do your Search Engine Optimisation for you,  get behind the wheels yourself and do it. But if you will spend your precious time doing it, do it properly and with that achieve great results and avoid issues or Google penalties.

Small Business SEO: Do it Right

–        do your keyword research

–        find your niche and SEO keywords that will bring you traffic and business

–        choose your main SEO Keywords wisely

–        optimise your main pages based on the chosen main SEO Keywords – content and meta data – ALWAYS START WITH HOME PAGE

–        Set up Google Webmaster’s Tool

–        Set up Google Places for your small business

SEO Tips for Small Businesses

–        Keep track of your progress and check your results often

–        Do one page at the time, do it slow but do it right

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Google Places: Your Guide to Setting Up Google Places for Business

By Ana Urban

Nowadays, if you own a business, it’s essential to have an online presence thus having a website. In fact, it can go further to creating more online presences on social media platforms like Facebook and Twitter. One of the major reasons to have an online presence is because you need your business to be found. Personally, when I am looking for a business, I look it up on Google.

If you have noticed, when you search for a certain business on Google, chances are it would also return a map of the location of the business you’re looking for. It also lists some other related businesses, so chances are your business listing might also be viewed by the user but ONLY IF you have setup your business on Google Places.

Adding your business listing is fast and easy.

To get started, head to Google Places website and sign in with your Google account.

google places for business

If adding your business listing for the first time, you will be asked with your business’s telephone number to check if there is already an existing information.

google places listing

If no business found on the telephone number you entered from the previous page, you will be ask to list all the details about your business.

google places business information

Upon adding your business address, a map with a marker to your business address will be generated. You can move the marker on the map to properly point the marker on the map.

google places business map

You will need to add more details to complete the listing. Potential customers would love to know detailed information regarding your business. If you own a restaurant or a tailoring shop, it will be very useful for the viewers to know information that will be convenient for them. Your business service location, hours of operation and payment options are great additions to your listing. If you sell or create products, it would be good to add photos and videos too! Remember that some photos speaks countless words.

Once you have added all your business details, click Submit.

Verify your Google Place listing

Now that you have submitted your Google Place listing, you need to verify it. There are 2 ways to verify your Google Place listing.

1. Verification by phone – this method requires you to be near the telephone that you added into the business listing. If you choose this method, Google will give you a ring to provide you a pin you will use to verify your listing.

2. Verification by mail – in this method, Google will send a postcard to your business address. The postcard contains the pin to verify your listing.

Once you have added the verification pin, Google will process the verification. If all goes well, expect your listing to be up and verified within 2 weeks.


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How To Set Up Google Webmasters Tools

By Ana Urban

Google has been doing a lot of changes in its search algorithms, and so it is important to be aware of how your website is going and if Google needs to communicate something with you about your site.

For this Google offers Webmasters Tools, a free tool that provides webmasters with a detailed report of a website page’s visibility on Google. The Google Webmaster Tools have lots of useful tool that can help you identify errors and problems on your websites that will also guide you in improving your website’s visibility on search engines.

Setting up your website for Google Webmasters Tools is very easy and doesn’t take long. Below is a simple guide you can follow.

Add your website to Google Webmasters

To get started, go ahead and go to Google Webmasters Tools website and sign in with your Google email.

google webmasters tools website

Upon logging in, the first thing you do is to add the website you’d like to be on Google Webmasters. You can do so by clicking on ‘Add a site’ button on the upper right corner of the page.

Google Webmaster Tools Add Website

Then you will be prompted to add the URL of your website. Type in your website URL and click Continue.

Google Webmaster Tools Add URL

Verify your Website

Verifying your website on Google Webmasters requires accessing the backend of your website and being able to modify its markup or files and content. This is also something you can do at later stage in case you run into problems accessing the backend.

Google has a few methods you can choose from in verifying your website. They have a recommended method which has a straightforward and easy instructions to follow.

Google Webmasters Tools Website Verification

Alternatively, you can do other methods that would be best for you.

Google Webmasters Tools Website Alternate Verification Method

Sitemap Submission

Now that you have verified your website, you may want to start to configure the good stuff from Webmasters. You may start with submitting your sitemap from the Dashboard.

Sitemaps helps search engines categorize and better crawl your website so submitting your sitemap to Google Webmasters Tools is highly recommended. To add a sitemap, simple click on Sitemap from your Dashboard.

Sitemap Submission

And then click on the red Add/Test Sitemap button on the right corner of the page. From there, you can test or submit your sitemap.

Test Sitemap

Google Webmasters Tools is a great tool to determine site errors. It can give you data on 404 pages, DNS, Server Connectivity, and robots file.

It’s important to be able to check for 404 links in order to create 301s for your old pages. The Google Webmaster tool has an easy way to detect 404 links and fix them as soon as 301s are made.

From the Dashboard, click on Crawl Errors. You will then be presented with the 404 links on your website listed by priority.

Crawl Errors

You can easily select each link or download the list as a spreadsheet. Once you’ve made your 301s, you can just tick each links and mark them as fixed.

404 Errors

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Google Authorship: How To Guide – A Must for Bloggers

By Ana Urban

If you have been doing your searches on Google for the past months (which I suppose you do), you’ve probably noticed that there are tiny faces showing up next to the search results like below.

google search results page

Looks great doesn’t it? This means that these people are the authors of these great articles and they have set up Google Authorship, tying their Google+ account to their blog. It’s like saying, “Hey, I wrote these goodies”. But you might be asking what is it and how do they do it.

What is Google Authorship and its Benefits

Google Authorship is a way to link an article or content that an author created to his/her own Google+ profile. While Google has launched Google Authorship years ago, many authors are still not aware of it or how to do it, so they are missing these great benefits:

  • Improved Search Engine Results Page (SERP) rankings
  • Improved click-through rates
  • Helps establish credibility and legitimacy of content for websites and authors
  • Author recognition and exposure to more of author’s content

Preparing for Google Authorship

The first step that you as an author need to do, is to make sure you have your Google+ profile ready. A Google+ profile URL looks like this: http://plus.google.com/106632816143586017398.

If you don’t have one yet, you can easily create one. Just go to http://plus.google.com. Fill out all the fields, and add a professional looking profile photo. This photo is what is viewed on Google search results page next to your content.

“Contributor To” Section

While you’re filling in everything on your profile page, give a bit more of your attention to the “Contributor To” field under the Links section on the About page. Click on Add custom link and add all the links of websites and blogs that you publish on, then click Save.

google page contributor to

Link Content to Google+ Profile

On your website that you publish content on, make sure that there is a byline containing your name that appears on each of your content (for example, “By Ana Urban”). Also make sure that this byline matches the name on your Google+ profile.

Let’s say you write content for your website with the domain www.mywebsite.com.au and your email address is on the same domain such as ana@mywebsite.com.au . Go to http://plus.google.com/authorship , add your email address and click on Sign up for Authorship.

google authorship form

On the other hand, if you don’t have an email address on the same domain of your content, all you have to do is place a link from the website to your Google+ profile, like this:

<a href="[your profile URL here]” rel=”author">Google+</a>

With the above code, replace [your profile URL here] with your Google+ profile URL , like this:

<a href="http://plus.google.com/106632816143586017398” rel=”author">Google+</a>

Make sure to have the parameter rel=”author” within the mark up so Google will be able to associate your content with your Google+ profile page. This is pretty quick and easy but if you are not familiar with html tags, you may want to contact your website developer.

And you’re done!

Confirm Google Authorship Set up

Once the setup is all done, you would like to check if you did everything correctly. You can do so by checking the website with Google’s Rich Snippet Testing Tool for free. Add in your website and click on Preview.

google rich snippet testing tool

The tool will verify if Authorship has been setup successfully on the webpage.



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Basic SEO Keyword Research Part III – Keyword Relevance

By Ana Urban

Right, we have chosen 5 SEO KEYWORDS and now what?

It’s important to notice that each of the 5 keywords must be relevant to your website and you must have enough content for each if those keywords as you will need to dedicate a page of your website to each one.

seo sitemap

What if I don’t have enough content for a page based on the main keywords?

Well you shouldn’t have chosen the keyword in the first place then!

If you want to rank on page one of Google for a keyword with more than competitors for it, this better be relevant and you better have enough to talk about it.

You will also choose 2 variations of the main SEO keywords you have chosen. These can be from your keyword research or you can use thesaurus for ideas on synonymous as well.

E.g. Main keyword – beach house rental
Secondary keyword 1 – holiday rental
Secondary keyword 2 – Hampton beach house

Another good way of finding secondary keyword is by typing the main SEO keyword into the Google search box and checking for what other keywords are shown on the title tags on page one.

finding keywords variations

Ideas on what to write on a keyword

  • Definition: not everyone knows about your products or services as you might think! Google loves definitions and so do people who are doing research.
  • product or services pros and cons (bullet points always goes well)
  • Who will benefit from it?
  • relevant testimonials
  • prices or rates (if applicable)
  • reviews
  • images (make sure you have rights to use then)website images
  • A call to action
    website call to action

So get writing!

Recapping: the Basics SEO Keyword Research

  1. Brainstorm SEO keywords
  2. Use Google Adwords keyword tool to get more keywords and analyse traffic potential for your SEO keyword
  3. SEO keywords chosen must be relevant
  4. Choose keywords that are not too broad and not too restrictive either
  5. Analyse the competition for the keyword
  6. Choose FIVE main SEO keyword for your website.
  7. Dedicate at least one page of your website per main keyword.
  8. Choose two keyword variations of the main keywords
  9. Make your pages content rich, keyword relevant and interesting. If the reader likes it, search engines like Google will like it too.
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How to Choose your Domain Name?

By Ana Urban

How to Choose your Domain Name?

Hello!! Today we will be talking, in simple terms, about how to choose your domain name.

Choose a good domain name so that your domain does not look like:

bad domain names

Be careful when choosing your domain name!

This is a question I have been getting a lot, so I have decided to talk a bit more about it. But to start I will add some more questions and we will then ask them all:

  1. Does domain name affect SEO?
  2. What would be the best domain for my website?

Choosing Your Website’s Domain?

This is a good question, but we must be careful as it’s not a “one size fits all” answer and techniques may not be work for every website. But there are some rules that may benefit to Most DOMAIN WEBSITES:

  • a good domain name should be short and not too hard to remember;
  • if your business is targeting Australia only, go for .com.au extension;
  • if you would like to target different countries, you might need to consider buying different extensions like .com for USA, .co.uk for United Kingdom. But, if the keyword is not too competitive and the product really unique, you might be ok with one domain only, perhaps .com
  • If you really want to target a country then you should have a country specific domain and hosting within that country
  • Also, if you are targeting Brazil for example, buy a .com.br domain and have the website translated to Portuguese

Now, I will give a couple of hints based on some situations:

Domain Name for New Business, New Website

  • start with keyword research
  • whenever possible it pays off to have your main keyword on your domain name
  • if your business has a short name, e.g. “Domain” and your business is about “domain choosing” it may pay off to have www.domainchoosing.com.au
  • people that know your business will search by your business name, so it is important for your website to have your business name. It also usually the obvious choice.

Established Business, Shall I Change My Domain?

More often than not the answer is “no”, and “be careful”. Your website age is a really important factor in helping Google understand that your site is well established and not just a scam or a business that will just disappear in a month or two.

  • it is better to have credibility than a domain with keywords;
  • if your business changed names or something similar, and you need to change domains, make sure to redirect all the pages from the old domain to the new one with 301 redirects.

Domain Name and SEO

Why is domain name an important factor in search engine optimisation?

Most search engines, Google inclusive and more importantly, give a really heavy weight to a domain that contains a main keyword. Most Search engines, including Google, give heavy preference to a domain that contains a main key word. E.g. www.domainchoosing.com.au – it is really unlikely that this domain is about anything else but “how to choose your domain”. And search engines understand this. Another point is, as the domain name is usually a business name and search engines want to bring you relevant results, if someone types “domain choosing” it may really well be that there are after the business called “domain choosing”.

Shall I Register Several Domains with My Keywords?

Unless you are planning on developing on this and adding good and relevant content, which will cost you and take a fair bit of your time, the answer is no. Google has been fighting any technique used to mislead or that provides a bad user experience online. This is the equivalent of throwing rubbish on the web and Google will eventually catch up on this and your site can be penalised.

That is it for today!

To finish on a funny note, another funny domain names for you:

funny domain names


Posted in blog | 7 Comments

7 Responses to How to Choose your Domain Name?

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